AWS re:Invent 2023
Client: Amazon Web Services (AWS)
Venue: Allegiant Stadium Field | Las Vegas, NV
Date: November 29, 2023
Guest Count: 1,000+
Elements Managed: Section-based event design, branded décor, lounge seating, audience seating, stage seating, merch display, branded section differentiators, interactive activations including giant beer pong, cornhole, and fowling, and entertainment programming.
Stage Decor and Seating
Field-Level Fun
A mix of interactive activations helped keep energy high throughout the AWS re:Invent reception, giving guests fun ways to jump in and engage with the space. Cornhole, fowling, and oversized lawn-style games added a playful, competitive element to the evening and created natural gathering points across the event. These activations brought in movement, conversation, and a more relaxed social feel, balancing out the overall reception experience in a way that felt approachable and memorable.