Welcome Party
Client: National Automobile Dealers Association (NADA)
Venue: MSG Sphere | Las Vegas, NV
Date: February 2, 2024
Guest Count: 6,000
Elements Managed: Immersive welcome party design, branded décor and installations, sponsorship management, specialty entertainment, live music programming, interactive photo activation, custom branded beverage and napkin elements, lounge groupings, and guest experience planning across multiple event zones.
MSG Sphere’s
First Venue Buyout!
The NADA Welcome Party marked a major milestone as the first full event buyout at MSG Sphere in Las Vegas. Hosting 6,000 guests in such an iconic and groundbreaking venue required thoughtful planning, large-scale coordination, and an experience design approach that matched the scale of the space. It was a standout program that blended innovation, entertainment, and immersive guest experience.